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The best placement for Google ads varies from page to page, depending on content. Here are a few questions to ask yourself when considering where to position your ads:
• What is the user trying to accomplish by visiting my site?
• What do they do when viewing a particular page?
• Where is their attention likely to be focused?
• How can I integrate ads into this area without getting in the users' way?
• How can I keep the page looking clean, uncluttered and inviting?
Multiple ad units can help optimize your performance by leveraging our large inventory of ads. You can place up to three ad units per page (in addition to one link unit and one referral button per product). Remember that the best way to measure the effect of multiple ad units is to examine the impact on your overall earnings. Multiple ad units may prove particularly successful for:
• Pages with lots of text, requiring users to scroll down the page.
• Forum or message board pages, particularly within threads.
• Pages where only smaller ad formats (such as the 125 x125 button) will fit.
Tip for maximizing multiple ad units: make sure that the ad unit with the best placement on the page is the ad unit that appears first in your HTML code. This will help ensure that your prime ad real estate is occupied by the ads that place highest in the auction and will generate the most revenue for you. Find out how to define the first ad unit.

Placement: Display your ad units where repeat users will notice them
• Because forum regulars tend to skip the header and go straight to the meat of the thread, placing your ad unit above or below the first post can be more effective than ads next to the logo.
• Place a leaderboard immediately after the last post. This provides users who make it to the end of a thread with a 'next step' when the content ends. Try to avoid placing it after the footer, though, as your readers will likely move to the next thread without seeing the ad.
Formats: Adapting your design for multiple ad units and limited space.
• Using multiple ad units, you can use a variety of formats to fill ad space throughout your site. Placing a skyscraper above the fold on the left side of your forum seems to produce slightly better performance than other positioning. However, when using multiple ad units throughout the page our horizontal bias still favors the leaderboard. Our heat map provides more details.
• Use horizontal link units, which are small enough to fit near the top of your forum just below the header. For the regular forum visitor, link units offer a wider range of relevant topics to browse.
However you choose to implement your ads, keep in mind that forums are highly interactive sites with regular users. Be sure to blend the ads nicely, so they don't appear overly intrusive - but don't blend them so well they mislead your users! Every forum site is different and you know your community best, so as always use your own judgment to create the most positive experience for your users.
Tip for making the most of revenue opportunities: Like most sites, forums can benefit from opting in to image ads. Supporting image ads increases the pool of ads - particularly cost-per-thousand-impression (CPM) ads - bidding to display on your site. Since forums tend to have lower clickthrough rates than other types of sites, CPM ads can improve revenue without the need for clicks. Keep in mind, however, that CPM ads come in both text and image formats.

Hope that this is helpful

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smilemaker

thnksgood job

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trichnosis

thanks my friend . your post is very usefull

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