jfranktoo

You folks have given me very good advice in the past, thank you. Can I ask you something else?

We have a vacation rental site and I try to optimise about six pages out of the 40. The site has good helpful content I hope people would say.

I've just read about the danger to your ranking of re-designing the site. Would I be right in thinking that changing the url would hurt because of the inbound links you've established, and changing keywords would hurt.
I can see that if you changed your internal linking strategy this might make the search engine have to start all over again. Is this right?

I don't really understand 301, well, it re-directs to another url I think but goodness knows what you have to do.

But what about if new pages are added to the site, old ones deleted, and some extensions for the pages changed a bit? Would this not help to improve ranking through having deeper content? Or might it do damage in the short term?

Maybe, if the rankings are going to be damaged with a radical re-design it might be better to prepare a completely new site and then link somehow from one to the other.

What do you experts think please? My plan is to increase the site with another six pages of useful content. Am I running any risks?



John - Jfranktoohttp://www.bayviewkentallen.co.uk/wi...llwalking.html

ruler22

I would think that if you are making the site for the better, then it should help you and not hurt.

jcorkern

If you change the url or any file extentions it will drop like a rock within 1 month.
it will also drop with 301 redirects unless you have the same file names until the next update.


Jim

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jfranktoo

Thanks Jim, very clear advice. Very very useful.
I'm assuming that changes within pages, or page order within the site, new or deleted pages will generally make no difference, but am I right is assuming that if we alter the navigation structure widely within the site then the ranking may be affected?

John

jcorkern

usualy you can make changes to the site as long as it is not a complete re-design and it will not affect it as long as you keep the same title and keyword density. Never change the file names.

From all of my experience it is better to just add to your site rather than redesign. There are reasons to re-design though and i understand that people like to update sites, it just needs to be gradual changes.

You can change about 20% without getting nailed by the S.e's Just make some changes, then wait on it to get cached again, then change a little more. It may take a few months to complete it, but it may be better than losing the traffic for a few months.

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SolutionP

I have made re-design and my positions droped. As far as I understand google doesn't like changes. It's a pitty.

Kirtan

If you want to redesign your site,
then redesign pages with same url. So There will be no change in your SERP ranking. May be some changes, because of on-page factors changed by you.

If you want to redesign your from static to dynamic or dynamic to SE friendly URL dynamic site,
Then you should use 301 redirection and you should expect ranking drop for one or two months.

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midlandi

You might find this usefull

http://forum.triphp.com/index.php?topic=54.0

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Damn i Dunno

jfranktoo

Thanks everyone. I know what to do now.

Jfranktoo
[url="http://holidayhomewebsupport.blogspot.com"][url="http://holidaysscotland.blogspot.com"]

trichnosis

Thanks, very clear advice. Very very useful.

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