cm103

Hi all and Happy New Year

I've been playing around with Adsense on a site I purchased at the beginning of December and noticed a few things.

One thing that stands out is that if I don't give Google all my ad spots then my eCPM is in the toilet. CTR is steady at around 2-3% but the eCPM is down around $3-4$ instead of the $7-$10 I get when Adsense is running on all ad spots. Another thing is if my CTR increased my eCPM drops. Not sure of why that is but if someone has any ideas I'm all ears.

I have phpnewads running Adsense, Bizrate and Adbrite on a leaderboard with 2 medium rectangles with adsense alone and thats giving me the best mix at this time. If Adbrite doesn't start getting me direct sales in a couple months I'll drop them from this site. For those running Adbrite, how long did you have to wait and how much traffic did you need to give them before you started making ad sales?

What I'd really like to know is what would be considered a good CTR? I currently have between 2.5-3.5k uniques a day with about 1.7-2 pageviews per visitor. Keeps me in low double figures with Adsense alone but my CTR averages 2-3%.

Someone help me out. I'll post the url for the site if it'll help you guys give a more educated guess.

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my44

2-3% is quite healthy. That's what I'm getting right now (my unique visitors are much lower than yours though). I do agree that eCPM can go up and down like mad.

Actually, from my experience, it is better to use less space for Adsense so that only the best-paying Adword advertisers will get to appear on your high-volume website. Again, this is based on my experience when I reduced my ads, my monthly income jumped to $450 vs average $350

smilemaker

i dont think so that u must put less ads which in turn leads to higher revenue instead u must put all the ads which in turns help u to increase ur impressions but put them in a manner it sud not look like the webmasters is trying to show ads rather its website content

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