Ad Blending

AidenJ · 01-06-2006, 07:19 PM

For the last 5 - 6 months ad blending has been the vogue thing to do with adsense. Blending in your text and background colors of your ads to fit with your site.

I like it because it makes the ads look more like part of your site. One thing I am considering doing though, is doing some contrasting ads from time to time to shock people out of their ad blindness. I think especially on things like forums, blended ads end up disappearing into the background. So maybe 1 month out of 4 I might try putting in a very contrasting color scheme to catch people's eye.

Anyone have any thoughts on this? Have you tried anything similar?

Wiley · 01-07-2006, 04:34 PM

I think we walk a fine line when it comes to showing ads. I have heard some that try and fool visitors into thinking that the ad is part of the content. Having experienced it myself as a visitor it did not make me think highly of the website. I feel that it is best to make the ads match the site so that it is NOT shocking but looks like it was designed into the site and also make sure they know that it is a ad so they don't feel fooled in to clicking an ad.

DogFaceBoy · 01-07-2006, 08:45 PM

Take a look here: http://www.xblt.net/forums/

My ads are blended in really good and it gets a 2.5% click through ratio.

Wiley · 01-07-2006, 10:53 PM

Looks good to me. Job well done.

dre · 01-08-2006, 11:07 AM

I think blending ads is the best, as the visitors think its apart of your site. I havent tried any other methods though.

Aky · 01-08-2006, 04:00 PM

yeh, its a really cool idea Ad belnding is.

DogFaceBoy, Nice blending dude. It really goes with your site.

netjobs · 01-19-2006, 03:28 PM

I too blends the ad with content and getting a good CTR as well

AuctionMan · 01-23-2006, 12:15 PM

I experimented with contrasting ads within the forum and found that the blended results were far better, 8% ctr better than stand out to be precise.

However, it really does depend on your visitors and I would recommend trialling it and see what happens you could get completely different results. I just implemented the adsense with different URL colours to blend and stand out in another forum and am awaiting results as this is completely different member profile.

d6d · 02-02-2006, 07:17 PM

Quote:

Originally Posted by DogFaceBoy

Take a look here: http://www.xblt.net/forums/

My ads are blended in really good and it gets a 2.5% click through ratio.

look very nice

HouseOfRock · 02-02-2006, 07:30 PM

DogFaceBoy, what forum software do you use? The setup is great. I use SMF and I would like to see about adding an arcade like you have. Does anyone know how to do this?

indiangirl · 02-15-2006, 05:14 AM

One of the Greatest Mistake People do is Making adsense ads look like an ads. Nobody wants to click on a Ads. But if you fit te ads to match your web link colour and background clour, your CTR will increase. I have seen an increase of 58% CTR after doing this.

01-06-2006, 07:19 PM	#1
AidenJ Regular Member Join Date: Dec 2005 Posts: 103	Ad Blending For the last 5 - 6 months ad blending has been the vogue thing to do with adsense. Blending in your text and background colors of your ads to fit with your site. I like it because it makes the ads look more like part of your site. One thing I am considering doing though, is doing some contrasting ads from time to time to shock people out of their ad blindness. I think especially on things like forums, blended ads end up disappearing into the background. So maybe 1 month out of 4 I might try putting in a very contrasting color scheme to catch people's eye. Anyone have any thoughts on this? Have you tried anything similar?

01-07-2006, 04:34 PM	#2
Wiley Junior Member Join Date: Dec 2005 Location: Santa Fe, NM Posts: 12	Re: Ad Blending I think we walk a fine line when it comes to showing ads. I have heard some that try and fool visitors into thinking that the ad is part of the content. Having experienced it myself as a visitor it did not make me think highly of the website. I feel that it is best to make the ads match the site so that it is NOT shocking but looks like it was designed into the site and also make sure they know that it is a ad so they don't feel fooled in to clicking an ad. __________________ www.getitdone101.com www.thesantafesite.com

01-07-2006, 08:45 PM	#3
DogFaceBoy iWEBTOOL Staff Join Date: Dec 2005 Location: Canada Posts: 207	Re: Ad Blending Take a look here: http://www.xblt.net/forums/ My ads are blended in really good and it gets a 2.5% click through ratio. __________________ Free Ipods, PSPs, Xbox360s, PS3s, and more! \|\| 7Nickels Arcade

01-07-2006, 10:53 PM	#4
Wiley Junior Member Join Date: Dec 2005 Location: Santa Fe, NM Posts: 12	Re: Ad Blending Looks good to me. Job well done. __________________ www.getitdone101.com www.thesantafesite.com

01-08-2006, 11:07 AM	#5
dre wo0h0o Join Date: Dec 2005 Location: Birmingham, UK Posts: 457	Re: Ad Blending I think blending ads is the best, as the visitors think its apart of your site. I havent tried any other methods though. __________________ Scrizzle.com - Dre's Blog Enjoy Yourself! SEOContest2008 Myspace Proxy

01-08-2006, 04:00 PM	#6
Aky Member Join Date: Dec 2005 Location: Middle Earth Posts: 174	Re: Ad Blending yeh, its a really cool idea Ad belnding is. DogFaceBoy, Nice blending dude. It really goes with your site.

01-19-2006, 03:28 PM	#7
netjobs Junior Member Join Date: Jan 2006 Posts: 22	Re: Ad Blending I too blends the ad with content and getting a good CTR as well __________________ Work at Home Last edited 01-24-2006 at 05:19 PM.

01-23-2006, 12:15 PM	#8
AuctionMan Junior Member Join Date: Jan 2006 Posts: 11	Re: Ad Blending I experimented with contrasting ads within the forum and found that the blended results were far better, 8% ctr better than stand out to be precise. However, it really does depend on your visitors and I would recommend trialling it and see what happens you could get completely different results. I just implemented the adsense with different URL colours to blend and stand out in another forum and am awaiting results as this is completely different member profile. __________________ Ebay Forum : 0% Credit Card Profits : Dropshippers : Mobile Phone Deals Last edited 01-23-2006 at 12:35 PM.

02-02-2006, 07:30 PM	#10
HouseOfRock Member Join Date: Jan 2006 Location: Massachusetts Posts: 136	Re: Ad Blending DogFaceBoy, what forum software do you use? The setup is great. I use SMF and I would like to see about adding an arcade like you have. Does anyone know how to do this? __________________ Visit my new and improved humor site: It's Just Humor Or check out the newest source for HQ celebrity images: It's Just Babes

02-15-2006, 05:14 AM	#11
indiangirl Senior Member Join Date: Jan 2006 Location: Indian Posts: 272	Re: Ad Blending One of the Greatest Mistake People do is Making adsense ads look like an ads. Nobody wants to click on a Ads. But if you fit te ads to match your web link colour and background clour, your CTR will increase. I have seen an increase of 58% CTR after doing this.

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