rohoni

Pay-per-click copywriting tips on Google

Specific and Relevant Keywords
Be specific and relevant to your business and offers. Avoid general keywords - they generate more ad impressions but tend to be less relevant. For example, rather than "flower" consider "birthday roses bouquet". More targeted keywords attract more qualified buyers.
Also, your can increase your ad exposure - without sacrificing relevance - by adding alternate phrasings, spelling variations, plurals and singulars, and keywords similar or related to those on your master keyword list.
Target geographical segments
Consider using geographic keywords to target a local or regional audience. If you sell roses in Tokyo, replace "roses" with "roses Tokyo". This way you will avoid any irrelevant pitches to search users in New York and Sydney. You can also target your campaign by country and by language to help focus your message on the audience you wish to serve.
Target ad delivery with keyword matching options
Google offers different keyword matching options to refine your targeting:
Broad match
displays your ad when all the words in your keyword appear in the search query. For example for the keywords "birthday cards" your ad will be shown if users search for keywords "birthday" and "cards" in any order, and even if the query includes other terms.
Phrase match
displays your ad when all the words in your keyword appear in the same order, for example "birthday cards". Your ad will also be shown with other terms in the query like "birthday cards for girls" but will not be shown if users search for "cards for birthday".
Exact match
displays your ad when all the words in your keyword appear in the same order, and without any other terms in the query.
Negative keywords
excludes searches for which your ad would be irrelevant. For example, if your keyword is "birthday cards" and your negative keyword is "-girls", your ad will not be shown if users search for "birthday cards for girls".
Choose carefully landing pages
If users are interested in your offer they click on your ad. It is your job to send them to a relevant destination page to find out more about your product or service. When tailoring your ads to a specific audience, be sure that the destination page on your site fits the goal of the campaign.

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pimpxmexallxnight

thanks for this its quite helpful

HQHost.net

Thanks. Very helpful.

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trichnosis

rohoni , i have checked all your thread . all of them were very usefull like this thanks for this

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