Nomax5

Lets say hypothetically we have a website to do….
Fisherman on trawlers, a forum or chat where fishermen could communicate across the world - Russian fishermen could argue with Japanese fishermen talk about the weather etc. perhaps news about fishing etc. adverts about boat insurance, boat loans fishing gear boat sales etc. provide revenu

The name for the url can be derived at in different ways.

1. The sentence url
   www.fishingchatandnewsforum.com
2. Summarised url
   www.fishingchat.com
3. New or rarely used word that fishermen know
   www.skipper.com or www.gillnet.com
4. Cryptic type names
   www.thebosunschair.com www.wheelhouserat.com
5. Brand new words made by joining common words
   www.chatfish.com www.trawfish.com

Which method do you use and why?
I tend to use method 5 because

• the word is unique so it will be the top of the search list from day one.
• the name is memorable – readable
• and can be branded
• its short.

But is it the best method for deriving a url name?

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Nomax5
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jumpenjuhosaphat

I'd say for name recognition purposes, method 3 or 5, because those are short and simple. However, you'd have to be lucky to get the name you'd like. So if your ideal name isn't available, perhaps a longer more keyword rich descriptive name would be the next choice. The cryptic name would only work if it were extremely simple. Like pogo, has nothing to do with games, but it's simple enough to remember, and is now synonomous with online gaming. Google and Yahoo are other crytic name examples that are extremely successful. First time I heard Yahoo, I thought of the wild haired ausie Yahoo Serious. Now when I hear Yahoo, I associate it with the e-mail provider/search engine.

The question is if you want name familiarality or not. If it is not important, then you could go with method 1, because most people don't search for websites by randomly entering names into the address bar, however some do, but most use the search engines or bookmarks/favorites, or links from other sites.

I was doing some reading a couple of weeks back, and I read some articles where the writers were excited about the upcoming ability to have more than 64 or so characters in a domain name. So for some reason, the long names don't bother or matter for some uses, but I coulnd't think where it could help.

With that, the world is becoming more and more lazy, and users don't typically like to type in URL's, but that doesn't mean that simple names aren't important.

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