hasan_889

Last week, I joined Chris Cardell's Entrepreneur Summit 2008. Possible on final day, in morning session he talked about search engines, landing pages, conversion rates etc. I was really amazed to found that he talked about Google Adwords and buying Keywords but he didn't talk anything about how to search keywords or how anyone can have better SERP without paying any money.

Even at the end of the summit, he asked someone to come to the stage and tell any problem he/she is facing in her business and others to solve he/her problem. A lady came to the state and told that she has a business. She is already paid a lot of money after search engines but she is not getting enough from search engines. All the SEO companies she used, they all promised the best results, but couldn't proof their claim. However, she want to get to the next stage to market her business online to expand more and more.

As soon as she finished talking about her problem, a number of people turned to solve her problem. Most of people adviced them to engage as SEO company, they can give instant result, they have number of years experience, they are the best in PPC blah blah blah.

Almost at the end, one man turned up and adviced her to go for organic SEO and advice her to take his advice how to do SEO without paying money. She was really impressed to hear that SEO can be done without paying money, as if she heard this for first time in her life. Many people showed the same expression. How funny!

I was just furious. How SEO companies cheating general people about SEO and promising them instant result using their precious money. SEO companies just don't want to work little hard and do some Off Page SEO, On Page SEO - they just want to receive cheques from their clients.

In my personal experience talking with other attendees, I found that SEO companies never talk about how to link building, article submission, social bookmarking etc at all. While I was talking with my collegue, a gentleman drew my attension and gave me his visiting card and ask me if I can help him with his websites, one of them is about Harley Davidson Motorbikes and accessories.

On that day, I promised myself if I start SEO as profession someday, I would let my client have some idea how to do SEO without spending chunk of money, then tell how to do paid SEO or PPC. Let them decide which way they want to go as natural SEO might take along but that's last long. While PPC means pay money keep your position, stop paying, you are gone nowhere.

Source : Why SEO firms always talk about PPC?

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usearchme

Hi hasan

Interesting reading, does seem strange they would talk about ppc marketing as i think thats a totally different animal to getting ur place in serps on the search engines.

A lot of the seo firms, just do the basics to a lot of sites, give it a proper titles add a bit of quality content and sometimes this works for the clients to a reasonable level and gives them an excuse to charge them.

So while i agree some SEO firms are not qualified to give out advice and some clearly just rip people off, there is also an argument for people to get educated about proper website design, not just making your website pretty, but also making it search engine freindly, as i build websites in a totally different way that what i used to a few years ago.

Just my opinion

Woc

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Alan

I noticed this is the case too. SEO just isn't about PPC, it covers a wider range of topics covering both on page and off page optimisation.

Keyword analysis
SE/Directory submission
Reciprocal/One Way Link building
Social Network/Bookmarks
PPC

Never paid for links yet.

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mokmok69

Don't stop in just doing things like that must find a way to increase more traffic and conversion PPC is also a level which SEO must also know.

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usearchme

True ppc is part of the SEO process, i just didnt think it would be such a big part of it !

Woc

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