Santiago

Our site went from page two to who know where under our major key word "Lingerie" www.lingerie-of-hollywood.com and I have been doing some research to come up with our next move. In Google Web Master Tools I noticed we are showing only 27 back links and we have a lot out of good links out there. I have been told that Link exchanges don't work anymore only authority sites, blogs, press, forums, social media and such and on the other hand people are saying other things like more links of all kinds. I have a link page with sites related links to our site and a lot of one way links and have for years.

After Looked over the 4 top sites under that key word I see links all over the place not related to there site in most part so my question is am I doing something wrong?

I do know there is a lot of factors invalid in SEO, our index page is balanced about 95% we use an SEO program to balance the page and the site is 10 years old.

My key word density is "lingerie" 17.8 with 76 key word out of 427 to me it seems a little much when checking other sites on page one.

I'm fishing some what to understand parts of what Google is looking for they are always changing the rules and put the parts together to improve our site.

Not to interested in PR but it went down to 2 was 4.

Michael

usearchme

Hi

One word

Keyword stuffing !

You have got lingerie 6 times in the first lines at the top of your page, you are just watering down the effectiveness of this keyword, by mentioning it over and over and over and over and over and over, do you get my point lol? i stopped counting after the first 3 lines.

You made an interesting comment mind

"I'm fishing some what to understand parts of what Google is looking for they are always changing the rules and put the parts together to improve our site."

Google looks at the text on your site in the main, if this is rubbish, you will get a rubbish placment.

You need to improve the quality of your content, and your links page will be holding you back, thin it down a little and find the best top 10 links and leave those on your links page, drop the rest !

Just my opinion hope it helps !

Woc

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Santiago

I can understand about the Keyword stuffing but on the other hand a lot of our key words are two words and one happens to repeats its self "lingerie" that is hard to get away from. Other stores I checked have more then us on there index page a lot more and they are on page one. I loved the old days much simpler!! lol.

It 's just hard to get a handle on things to figure out what is our next move?

Michael

usearchme

Your making the common mistake of looking at other peoples sites, dont worry about their sites, it will only make ur head hurt tryin to understand why there are crappy sites above you, i know cos ive done it lol !

Simple really what you need to do, make ur content better and keep adding quality content, once youve done keep making it better and keep making it better ! write your content in english for people to read, and not for search engines !

Try to slowly phase out your links page, i had 30 links on my links page, i removed lots of those, down to 10 links on my links page, and i shot up 50 places on serps, so they may well be holding your site back !

Woc

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jdegerstrom

This is minor, yet you may want to consider validating and fixing the code errors. The <br> tags are the main culprit out of 301 code errors on just the home page, and most are easily fixed changing the <br>'s to <br />. The <br> is for sites in HTML and your site was done as XHTML.

I urge caution when it comes to links, and this bit of advice may not apply to your site. Some methods such as buying links backfired with serious consequences in the last two Google updates. Sites involved in selling (and buying) links were relegated to major drops in PR and for many the SERP results went from page one to oblivion. A quality site with natural linking will outperform those using deceptive means of trying to gain SE advantage.

Being a trusted authority e-commerce site can be enhanced with full disclosure of contact information, also. My advice is adding email, phone, and your physical address in the footer of every page. With so many online scams, having your full contact info will inspire trust in visitors and search engines.

Next, you may want to correct the copyright date. I easily discovered the domain was registered on Dec 14, 1999 (not 1996, at least not this domain), and this public information is viewed and compared by Google, also. Full and accurate disclosure will enhance your credibility.

Finally, the site is well presented for a positive first impression, and the previous advice about adding content should be considered. Fresh original quality content added often is a search engine magnet. My choice for easily adding content was a blog (and now podcast) and the page one results have made the effort worthwhile.

For you I can imagine new product announcements, reviews, happy customer feedback, and free advice on your blog as another method of attracting visitors including search engines. From checking site stats, my blog posts are indexed quickly and within hours I've had visitors to my site directly to those new posts from Google searches.

Finally, I agree 100% with the comment about creating content for your human visitors first, not search engines. Create a quality experience for your potential customers and the natural value will get SE recognition. I disagree with the advice of ignoring the competitors who do make page one. It will often be a mystery how some sites did it, yet a comparison and study of their seo may provide clues to improve and enhance your website. My guess is few, if any, of your competitors have blogs. You may be surprised how an integrated blog with weekly posts will boost your position in search results.

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Santiago

Jdegerstrom

Thank you for your remarks......

I have never used Blogs and thought of starting on for our site talking about lingerie different kinds, what there made of sizing and so on but do I put a link on the index page to a new page of what? How would I set one up?

We have our name, address, phone on our contact page but what your saying is to put that info on the index page so people can see it right up front right?

Content, content, content It have always been that way and that is the way I learn it. Some sites don't have much if any content but are up top so I was getting dumb founded.

Regarding linking I have a link page with related sites in most part and was thinking of dropping some of them and keeping the better ones with good PR what do you think?
We have a lot of links out there and some might not be the best as Google see them but trying to find all the links even ones we don't know about after 10 years would be impassable.


Thank you Michael

jdegerstrom

Hi, Michael,

You're welcome. My blog advice is a link on each page with the blog in a subfolder of your domain. You could use free hosting from Blogger or one of the others so it's all stored on their server, yet your blog then becomes separate from your main site. Another option is as a subdomain, yet most SE's see that as a separate domain, also.

Your purpose is adding content and value to your domain. By using a subfolder each blog post becomes integrated into the main site, and by using matching graphics and the same general layout visitors moving from the blog to the main site, or back and forth, see a consistent familiar look.

Once for contact info is fine, yet having it in the footer on every page could help someone find you later if they print the page thinking to call you the next day. If the printout is just product info and no phone number, it could mean a lost sale or visit to another store who does have the phone number on each page.

The links page on your site probably doesn't hurt or help. Have 100's of outgoing links, especially unrelated to your core business, and it dilutes the value of your content, and the best links are inbound "backlinks" that are directly related to your business niche, especially from higher PR authority sites.

Clean up the XHTML code on all pages so it loads faster for visitors and allows search engines to index content easier, and then add the integrated blog with weekly posts and I believe you will see improved results.

Caution: A very high percentage of blogs launch and then are permanently abandoned within 90 days. Of those that survive, another high percentage (perhaps 75%) go as much as two months or more between posts. Make sure you are committed to the blog and will make the time to post. It may seem like a tactical (day to day) activity, yet the value of blogging is a strategic process that builds seo value over time.

Keep posts within the theme of your site so the overall content between the main site and blog is consistent. Posting off topic may confuse the SE's about your market niche, so avoid personal content like the everyday bloggers who write about vacation or what they had for lunch.

Avoid pricing or offers on the blog. Make it strictly advice and tips and let visitors find products, pricing, and your sales pitch on the main site. Resist the temptation to post just to post. Some bloggers post every day and end up under the gun, so they put out useless content without much value. It's better to skip days, or weeks, and only post rich content relative to your niche with original quality content.

As far as "the numbers", the SE's do not serve up 100% of their results, so all those backlinks to your site are out there and indexed. Don't get hung up on second guessing SE's, PR fluctuation, or the competition. Add content aimed at people, and as long as business is doing well, allow the value of your site to evolve naturally.

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Custom Web Design | Small Business Advice Blog | Small Business Advice Podcast
Be kind to strangers. Here's one reason. Read Hebrews 13:2

Santiago

Thank you Jim
I will think about what you said it sounds like good advice, I'm just thinking to much about this problem anyway and when that happens nothing will get fixed. This site is about 10 years old and the last 4 year has been a fight to stay in good standing. For the most part we have been on page two under our main key word but the last 2 months we fell all at once so that tells me Google changed what there looking at on sites because I see sites that came right up on page one in a month time.

I have a lot of back links high PR's and related sites but at the same time Google is not listing them in there Web Master Tools only show 26 but all of our pages is listed over 3,000 of them. Google is not detecting any errors no broken links or unreachable URL's no error's at all so we are doing something right.

I will work on the Blogs and again thank you for the help and tacking the time to looking over our site. I am always open for good advice if you have more I am here.

Michael
www.lingerie-of-hollywood.com

jdegerstrom

Hi, Michael,

I look forward to seeing your blog!

Search engines maintain their reputation by serving up relevant results, and as they tweak algorithms the site owners who use deceptive methods for achieving page one get caught and punished. There was a massive restructuring of PR in the last two updates and I believe that quality sites maintained position as the PR was adjusted like a sliding scale and the base reference redefined.

In other words, for many cases a site going from PR4 to PR3 really didn't change in importance and maintained their relative position out of 6 billion pages.

However, there was a huge uproar among non-quality sites selling links because they lost 4-5 positions, or worse. Some were de-listed and others received negative PR, so they were worse off than a PR zero site.

The phrase "Add original quality content often" is a long term strategy for long term positive results. Follow that strategy and you are more likely to attract paying customers, and the natural growth of quality content will attract search engines. The experts who are constantly trying to discover the next best deceptive method of achieving page one will only get short term results.

The deceptive site owners lose sleep over getting caught. Quality content adds value to the internet community so there's no reason to worry about being punished in the future for adding quality content today.

Time spent on analyzing PR or page one results may be better spent tracking traffic and tweaking content to improve site content and first impressions.

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Jim Degerstrom, Small Business Resource Center, Web Design and Graphic Artwork
Custom Web Design | Small Business Advice Blog | Small Business Advice Podcast
Be kind to strangers. Here's one reason. Read Hebrews 13:2

bermuda

The matter of keyword stuffing the meta tags has always raised hot discussions on the web. One or two keywords instances are great but more than that and the result will be quite to the opposite and bad.