JackPolo40

An intelligent http://www.ondemandwebsite.com is one that enhances the communication activities of salespersons without damaging customer relationships. In other words, it is a website that communicates in a human fashion. While a computer cannot replace a salesperson an intelligent websites can function just as competently, and in some cases even more efficiently than a salesperson without losing the “human touch.”

This is achieved through personalization. When people become Internet customers they do not change in essence. They go through the same sales cycle before purchasing a product or service. It often starts with a need (a purchasing motivation) then moves through the same cycle as a traditional purchase. Therefore the same marketing principles apply to an Internet “salesperson”. The computer has to understand the customers needs, individual background experiences and then provide relevant and persuasive communication. To do this an intelligent Business website must be able to use both implicit and explicit information gathering techniques.

Implicit personalization is done without directly involving the customer. For example, information is gathered about the surfers’ web activities such as the websites they visit or time spent on certain websites. This sort of information is gathered by using “cookies,” small text files stored on a user’s browser that track their movements. The disadvantage is obvious: it is not a hundred percent accurate and can generate false signals when a user’s web movements do not in reality match his demographic category.

Explicit personalization is done with the user’s assistance. Users can personalize a website to meet their particular needs, or an intelligent website can do so by using information given to it by the user. With the help of personalization websites can actually become virtual salespersons. They now possess the ability to: do needs analysis, calculations, recommend, qualify sales leads (weed out a genuine buyer form a random surfer) and actually create a web-relationship. This allows the salespeople to concentrate on higher order tasks such as closing deals. From the organizations’ perspective this is extremely efficient as it saves the company money and enhances revenue