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Copied from here: http://www.seoegghead.com/blog/seo/m...said-p112.html

A useful summary of tips from Google Guru Matt Cutts...

1. http://www.mattcutts.com/blog/dashes-vs-underscores/
Matt recommends using dashes over underscores to delimit words in urls. 2005.
Google does not algorithmically penalize for dashes in the url despite the fact that some have raised it as a possible heuristic for spam detection. I think WordPress pretty much precludes this anyway. 2005.

2. http://www.mattcutts.com/blog/seo-mi...ky-javascript/
Google takes action on individual instances of spam when they find it, but they focus on creating better algorithmic solutions. He states that he would not recommend using sneaky JavaScript redirects because your sites may get nailed in the near future. 2005.

3. http://www.mattcutts.com/blog/whats-an-update/
Google updates their index data -- including backlinks and PageRank all the time. However, they export and publish new backlinks and PageRank data approximately every three months. New backlinks and PageRank are meaningless -- it is not an update. The information is likely already factored in for awhile before you see it. 2005.

4. http://www.mattcutts.com/blog/seo-mi...y-hidden-text/
Hiding text using similar colors and background colors can actually be worse than using the same colors. Using “#EEEEEE” instead of solid white on a solid white background can look worse -- as if you’re trying to hide it. I suspect this is a heuristic for detecting hidden text. 2005.

5. http://www.mattcutts.com/blog/q-a-thread-march-27-2006/
If you sell links, Matt says you should use link condoms. Otherwise your reputation may fall. I assume this means they will devalue your outbound links. 2006.

6. http://www.mattcutts.com/blog/guest-...eview-session/
Googlebot can only crawl the free portions that non-subscribed users can access since it does not log in. Therefore, be sure to excerpt material in the free version that that offers value. Vanessa Fox. 2006.

7. http://www.mattcutts.com/blog/guest-...eview-session/
If you must use Flash, you must also make an HTML version available as well. Block the Flash version from the crawlers with a robots.txt file. Vanessa Fox. 2006.

8. http://www.mattcutts.com/blog/guest-...eview-session/
Use user-friendly URLs like "african-elephants.html," and not "343432ffsdfsdfdfasffgddddd.html." Don't overdo it either -- african-elephants-and-their-habitats-etc-etc-etc-etc.html. Vanessa Fox. 2006.

9. http://www.mattcutts.com/blog/guest-...eview-session/
Assign unique, descriptive <title> tag and headings to every page. Vanessa Fox. 2006.

10. http://www.mattcutts.com/blog/guest-...eview-session/
Minimize the number of redirects upon hitting a URL. Vanessa Fox. 2006.

11. http://www.mattcutts.com/blog/guest-...eview-session/
Minimize the number of URL parameters -- 1-2 parameters if possible. Vanessa Fox. 2006.

12. http://www.mattcutts.com/blog/guest-...eview-session/
Don’t use a parameter named “id=” in a URL for anything other than a session ID. Otherwise, it may not be included in the index. Vanessa Fox. 2006.

13. http://www.mattcutts.com/blog/guest-...eview-session/
Earned-links are earned and given by choice. Google does consider buying text links for PageRank purposes to be outside our quality guidelines. Vanessa Fox. 2006.

14. http://www.mattcutts.com/blog/google-analytics/
Blackhat SEOs may be leery of using Google for analytics, but regular site owners should be reassured. Vanessa Fox. 2006.

15. http://www.mattcutts.com/blog/text-link-follow-up/
Google’s is against selling/buying links, and Matt indicates they are good at spotting them -- both algorithmically and manually. Sites that sell links can lose their trust in search engines. 2006.

16. http://www.mattcutts.com/blog/seo-mi...her-languages/
Google is focusing on detecting spam in other languages in 2006 -- Italian, Spanish, Chinese, etc. 2006.

17. http://www.mattcutts.com/blog/seo-ad...302-redirects/
External (domainA -> domainB) 302 redirects are largely treated as 301s now. 2006.

18. http://www.mattcutts.com/blog/seo-ad...onicalization/
Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages -- www.example.com vs. example.com vs. www.example.com/index.html. Since all these urls are different, a web server could return completely different content for all the urls above. When Google “canonicalizes” a url, it tries to pick the best one and elimintes the others. To help Google, link to resources on a site consistently, and use 301 redirects to enforce it. 2006.

19. http://www.mattcutts.com/blog/seo-ad...onicalization/
Do not use the URL removal tool to remove domain.com if you are worried about URL canonicalization and have both domain.com and www.domain.com in the Google index. This will remove the entire site. 2006.

20. http://www.mattcutts.com/blog/seo-ad...onicalization/
Search engines can perform canonicalization for things like keeping or removing trailing slashes, upper vs. lower case, or removing session IDs from bulletin board or other software. 2006.

21. http://www.mattcutts.com/blog/sitemaps-interview/
404s (Gone, but may reappear) are treated the same as 410s (Gone, but will not reappear). Most web masters use 404s as 410s anyway. 2006.

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Alan

Useful tips here. When reading through these a few days back I thought that most of these were mostly common knowledge, but useful none the less.

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ahb Solutions Consultancy and Web Development

Seen a good post - Give some reputation click on the

alemcherry

Good compilation, even though most of them are well known. Must be very useful for noobs.

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hoteltrentino

is it actually proven that it's better to use dashes over underscores?

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Bagi Zoltán

Paul, thank for the list i am going to reward you with some green very soon.


Matt Cutts released a powerpoint file which contained white hat seo tips for bloggers. He suggested to use hypens instead of underscores. As far as i remember the declared that underscores will be treat as word separator character, but i haven't see any evidence about it.

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hasan_889

Great Findings and thanks for sharing.

Rep awarded

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chApichupandra

I was in the bit trouble finding an article about the difference of using a dash from underscores and here you are with your useful links,. Thanks for the useful tips buddy

Abbey

Good Finding! Thanks for sharing.

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mars guitars

Admin - how about a sticky on this? I know it's not 'news' to the old hands, but it's a useful summary for those starting out in SEO...

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marketing 3fn

Yes, great post and thread like read before asking any questions

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mit

Great contribution to the forums.

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hem1234

Thanks some of the tips are very useful for me.

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coolguy27

Excellent posts buddy. you got a great collection from Matt Cutt's here...

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rnikolov

Very useful for me tips. Thanks for sharing!

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123_free_links

thanks for sharing the info collections

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