webcosmo

Beginning of December 2007, I ran a PayPerPost blog advertising campaign for my one of my sites http://www.webcosmo.com . Target was to create a buzz getting neutral reviews from bloggers. I always like to do Acid Test before taking anything seriously when it comes to marketing/advertising. So I bought small amount of blog reviews.

What does blog advertising will do for you?

- Backlinks Most blog advertising entries are permanent. You can improve your search engine ranking some selected keywords getting more backlinks. And most of those links are DOFOLLOW so you get PR Juice as well.

- Direct Traffic You will receive direct traffic from the readers of the blogs.

- Buzz Blog marketing can play significant role creating a buzz for your services. More people know about your great service better is your business.

I am impressed with the advertising options

Payperpost is offering quite a few options for advertising. They offer blog reviews, different kind of banner advertising, video advertising, press release etc. Which are popular marketing strategies at the moment.

Prices

Payperpost charges about 35% of the advertising cost. If a campaign cost $100 they will charge you $135, $35 goes to PayPerPost. One thing I found annoying is they charge an additional $5 for each new campaign created. So for a $100 campaign you pay $140 in total.

Targeting the blogs

Payperpost offers quite a few options for having your ad shown on targeted blogs. You can specify blog categories, geographic locations, Google page rank etc. You can also request blogger write in neutral, negative, positive anyways. Although I dont know why you would want to write negative stuffs about your own site, I have to test that.

Tracking

Very useful feature. Will tell you how many views/clicks your advertisement got.

Summary

I had about 3500 views from the campaign spending $45. Not bad I guess. My traffic improved somewhat during the campaign, although its back to same now after Christmas. What I figures from this campaign is you have to be careful about picking the blogs. If you pick authority blogs in right category blog marketing can give your site the BOOST you need.

SOURCE
http://www.cosmocentral.com/post/200...ase-Study.aspx

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frutta

Is it another Craigslist?

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woodcs82

Ive heard Google frowns upon PayPerPost, is this true??

webcosmo

Its a site where you can have bloggers write reviews on your site. Main purpose is to create a buzz.

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webcosmo

Yes that is true. They been in trouble with G earlier.

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boxyad

well ..in my point of view...traffic, is just a figure. What matters is the conversion rate.