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Old 12-19-2005, 12:16 PM   #1
luthz
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Default Five Tips to Launching a Successful Message Board

1. You Need Plenty of Traffic

If your site is receiving small amounts of traffic per day, then it will be very hard to get the conversations going on your board.

Keep in mind not everyone that comes to your site will even notice or visit your board, and those that do stop by may just browse without posting. In fact, the majority of the visitors to your board will only look around.

Your site should be getting at least 1,000 unique visitors per day before you even launch. Don't open it up prematurely because it can make your site look uninhabited if no one posts.

2. Create Some Starter Conversations

Once you've created your board, post a few questions to get the ball rolling. This may coax people to jump in and post some comments.

And if you are using a free board like http://www.phpbb.com, you can create polls to spark participation. People like interactivity and to give their opinion. Post a few polls and allow your visitors to vote on topic.

Also, don't be ashamed to talk to yourself. What I mean by that is you may want to create a few usernames on your own and have them post questions and answers. It may sound silly but if you're lacking activity, this may help get some conversations going. No one will know they aren't real people, except you!

3. Promote! Promote! Promote!

Don't just provide one or two links to your message board. Link to it from every page on your website. Include it in the signature of your emails, and if you have a newsletter, devote a special edition to the launch of your board.

On your "Contact" page, suggest that your visitors post a question on the message board as an alternative to emailing you. This will force some people to browse the board and possibly find the answer they need. If your visitors begin finding the board useful, they’ll return often and hopefully will start posting.

4. Keep The Categories to a Minimum In The Beginning

A big mistake that people make with new message boards is that they create too many categories. Remember that for most new forums, the number of posts are going to be small at first. So if you have 10 categories and only 1 or 2 are being used, it makes your board look scarce.

Try creating just one or two in the beginning and then once the traffic starts coming in you can add new ones.

5. Make The Board Easy to Use

Don't force your visitors to search for instructions on how to use your forums. If they have to figure things out, they will be discouraged and leave. Be sure to use a script that is neat and intuitive.

I recommend http://www.phpbb.com. Not only are they free, but the setup is easy and the layout is nice and clean.

Hopefully these quick tips will help you as you launch your new message board. Again, don't forget to promote it like crazy. If you can build an active community, it can be quite the marketing tool for your website.



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Old 12-19-2005, 06:17 PM   #2
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Default Re: Five Tips to Launching a Successful Message Board

First off, nice little article. Very informative, espeically for beginning forum starters.

One question though.

Quote:
Originally Posted by luthz
1. You Need Plenty of Traffic

What if I don't get 1000 vistors per day? Currently I'm getting about 30-45, which isn't really much, I acknowlege. However, my site I'm working on is a forum only - so I can't really build a site and add the forum latter. The primary feature of the site is it's forum. Any suggestions?
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Old 12-19-2005, 06:44 PM   #3
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Default Re: Five Tips to Launching a Successful Message Board

Some good points, but I found that first one to be a bit...off...also...Of course you need plenty of traffic to launch a successful message board - isn't this a given? This is what you are striving for though, not a requirement...If you have plenty of traffic, I'm not sure these kind of tips are for you...as you've already accomplished those goals...

?
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Old 12-27-2005, 05:06 PM   #4
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Default Re: Five Tips to Launching a Successful Message Board

Here is a great resource about promoting forums

http://www.ewebdevelopment.net/forum...ums-vt214.html

Some real great ideas that I know first hand work!
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Old 12-28-2005, 12:10 AM   #5
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Default Re: Five Tips to Launching a Successful Message Board

great tips thanks.. i am going to start my own community soon :p
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Old 12-28-2005, 08:42 PM   #6
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Default Re: Five Tips to Launching a Successful Message Board

Indeed, this is a great article for everyone wanting to start a community. It's great to be here.
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