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Old 11-28-2007, 08:12 AM   #1
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Default Promotional mugs and other freebies

Anybody use them? e.g. mug or coaster or mouse mat with your name and website on them. Are they worth the cost or just an ego trip?
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Old 11-28-2007, 10:07 AM   #2
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Default Re: Promotional mugs and other freebies

I use branded mugs all the time, it is really the only thing I have found a success.

I would also think about high quality plastic bags with your logo on.

In the UK, people now seem to keep using their old bags. So, think about it, your logo could be walking around a supermarket or high street.

I would go for Mugs and Bags, possibly pens, but I have had major successes with the Bags.
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Old 11-28-2007, 11:58 AM   #3
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Default Re: Promotional mugs and other freebies

Thanks Spency, I hadn't thought about branded bags - could be a good option.
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Old 11-28-2007, 02:05 PM   #4
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Default Re: Promotional mugs and other freebies

I have used these before, but not for my website.
They are ok as a short term customer relation gesture, not sure on the long term benefits, though I suppose it depends what you are giving away. For instance Calanders can be good for long term.
I would say you need to think about what items will be usefull to your customer base/user.
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Old 11-28-2007, 03:17 PM   #5
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Default Re: Promotional mugs and other freebies

Mugs and Pens are well used techniques for marketing. They always work for branding.
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Old 11-28-2007, 06:03 PM   #6
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Default Re: Promotional mugs and other freebies

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Originally Posted by midlandi View Post
They are ok as a short term customer relation gesture, not sure on the long term benefits, though....

I'm in a different position to many here, in that I sell real physical products online in my UK guitar store. I was thinking of promo items for 2 reasons... 1) short-term gesture such as bonus for buying more than £x worth or as an apology for mistake etc (very rare, of course) and 2) a long-term reminder - guitar strings are effectively a 'consumable' and I want customers to keep coming back for more... but how to make them come back to me instead of just Googling again? If they've got a Mars Guitars mug on their desk are they more likley to come straight back to me? Difficult to know,
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Old 11-28-2007, 11:56 PM   #7
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Default Re: Promotional mugs and other freebies

cigarette lighters are a good promotional item. NOBODY leaves a lighter laying around.
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Old 11-29-2007, 06:48 AM   #8
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Default Re: Promotional mugs and other freebies

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Originally Posted by ReadEZArchive.com View Post
cigarette lighters are a good promotional item. NOBODY leaves a lighter laying around.

Great way to promote.......Cigarette lighters are awsome!

I am going to try that one.
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Old 11-29-2007, 08:15 AM   #9
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Default Re: Promotional mugs and other freebies

Quote:
Originally Posted by ReadEZArchive.com View Post
cigarette lighters are a good promotional item. NOBODY leaves a lighter laying around.

Associate my business with something that kills millions of people a year? I don't think so.
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Old 11-29-2007, 09:10 AM   #10
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Default Re: Promotional mugs and other freebies

How about a loyalty card with their own ID number! You send it out with the goods.When they next order they get say 10% off.
Maybe the loyalty card could be in the form of a mouse mat....!!

Last edited 11-29-2007 at 09:11 AM. Reason: i blame the keyboard!
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Old 11-29-2007, 09:51 AM   #11
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Default Re: Promotional mugs and other freebies

Mugs seems to me to be the best option,people tend to use mugs a lot and also they see your details when ever they wish to take a drink.I still have and use a couple of mugs that i have for 10+ years that i had given to me,to me that is superb value for money advertising wise.

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Old 11-29-2007, 12:13 PM   #12
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Default Re: Promotional mugs and other freebies

Thanks for suggestions guys,

midlandi - good idea - I am experimenting with discount codes at the moment
Mega -that was really the sort of thing I had in mind... a kinda constant subliminal message! buy from Mars Guitars... Buy from Mars Guitars.... Buy from Mars Guitars.... Buy from Mars Guitars....
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Old 11-29-2007, 02:48 PM   #13
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Default Re: Promotional mugs and other freebies

Mugs and ballpens with the company logo are a good promotional items. Giving promotional items is the way to attract potential customers and a good advertising campaign too.
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Old 11-30-2007, 08:28 PM   #14
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Default Re: Promotional mugs and other freebies

Hi Mars Guitar-
Promotional items are great not only to brand but they really can boost sales, do market research and so forth. We use a magnetized letter opener recently as a free gift with purchases of $50 at shows - quite effective since it cost us USD $ 0.65, average sale ticket was $112.00 and it gets our name out. We also generate sales from our customer based when we notify that via email about the free gift in response to a survey.
You may consider getting custom picks since you are in the Guitar Business. Get something that your customers will use and appreciate - but something that can be easily shipped too...I'm not sure how mugs would fare via UPS or any courier service.
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Old 12-03-2007, 03:47 PM   #15
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Default Re: Promotional mugs and other freebies

Quote:
Originally Posted by ReadEZArchive.com View Post
cigarette lighters are a good promotional item. NOBODY leaves a lighter laying around.
...untill they smoke.
I think bugs are a better idea.
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