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11-13-2007, 05:05 PM
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| Junior Guru Contributor Join Date: Aug 2007
Posts: 742
 |  Robot guitar kills the competition I know you guys aren't all into guitars, but how's this for a fantastic viral marketing campaign?? http://www.gibson.com/RobotGuitar/Ro...deoVoting.aspx Basically it's for Gibson's "Robot Guitar", which has clever gismos like servo-controlled self-tuning - pretty cool  ... These marketing videos are spoofs of psycho, scream etc and are directly aimed at Fender guitars... Gibson's arch rivals since time immemorial. I predict that it's gonna be a runaway success from the marketing point of view... it's got it all - novelty, humour, controversy and novelty. Nice one Gibson!  It's gonna be linked a million times (and that's just from me  )
__________________  . . . .under development.. guitar string guide Last edited 11-13-2007 at 05:07 PM. Reason: typos psychos |
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