Originally Posted by Vibes63

I was interested in learning more about search engine positioning? There are general formulas that most SE use to categorize sites. In your opinion, what do you find crucial to improve your rank when working with search engines....

Originally Posted by bgpokerman

Every SE is different, but I like to target Google because they get over half of all internet searches.

Incoming links are the biggest factor for Google. You need to have the anchor text (the actual text in the link) on the other websites to have your keyword phrase(s) you are trying to rank well for in the link.

Second is page title. Don't make the title to your home page the name of your company or something like "Welcome to the ABC Company Website!" That will get you nowhere. Try to keep words like "and" "to" and minor words that SE's don't use for search out of the title. Use something like a vertical bar (found above the enter key) to separate your keyword phrases. The earliest words will have the most weight.

Also, link to your pages internally using keywords or phrases that you are trying to target. For example, don't link to your home page with a text link that says "Home." If your website sells widgets, then you want your subpages to link to your home with a keyword phrase that is important, like "widgets for sale." Then link to your subpages that sell specific widgets with text that says "red widgets" or "cheap red widgets." Whichever keywords you think (better yet..know) will convert to sales well and use them.

Bam! I just doubled your traffic.

Originally Posted by kharen

how about the placing the keywords in every page..does it has a connection by ranking your keywords?