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Old 10-24-2007, 08:20 AM   #1
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Default Email software for mailshoting existing customers?

Hello all,

Can anyone recomend email management software (or techniques) to manage email marketing to my previous customers? I do NOT mean spamming mass-mailing lists (as this thread http://talk.iwebtool.com/thread17102.html), but a way of mailing around 2,000 previous customers with offers and updates.

Ideally I'd like:
  • Free/open source software (OK, a bit optomistic, I know!)
  • Able to run on Mac
  • Include easy opt-out option for recipients
  • Outgoing mail managed so it doesn't look like Spam
  • Follows good anti-spam practice

I personally HATE spam, but see targeted emails to previous customers to be a useful marketing tool and it should be possible to do this in a responsible and ethical manner.

Any ideas??

Thanks,
Paul
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Old 10-24-2007, 10:42 AM   #2
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Default Re: Email software for mailshoting existing customers?

I've used www.constantcontact.com ... that's pretty cool.

1. They have easy opt-out option for the receipents.
2. They have a spam calculation meter.
3. I guess they allow 1 spam in 1000 emails otherwise they will lock your account, my account was locked once. I'd to call them and explain the situatioin.

They have some other features as well.
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Old 10-24-2007, 02:37 PM   #3
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Default Re: Email software for mailshoting existing customers?

Thanks Hasan, I'll check them out.

Any other suggestions?
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Old 10-24-2007, 02:54 PM   #4
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Default Re: Email software for mailshoting existing customers?

Is Eloqua any good?
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Old 10-24-2007, 03:53 PM   #5
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Default Re: Email software for mailshoting existing customers?

One of my friend suggested me to go with www.dotmailer.co.uk ... she is using that one.
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Old 10-24-2007, 09:37 PM   #6
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Default Re: Email software for mailshoting existing customers?

Thanks again Hasan - I'll check out Dotmailer too

www.constantcontact.com looks good, but probably more than I need.
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Old 10-26-2007, 01:42 PM   #7
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Default Re: Email software for mailshoting existing customers?

Anybody tried anything like this:
http://email.about.com/gi/dynamic/of...ilmergeapp.php
?

A bit crude, I know (..the web services suggested by hasan seem to be very good, but more sophisticated than I need and it's difficult for me to justify the cost)
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