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Old 10-18-2007, 11:06 AM   #1
submitceo
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Default ASK.com pushing for real consumers

If you haven't seen them lately, ASK.com has really had some great TV ads targeting REAL consumers. (Not geeks like us.) I am very impressed with their market share movement in the consumer area of the web.
They are really taking on Google in their ads and their point is delivered very well.
I know, they don't have the reach, their serps are weak, their market is blah, blah, blah....
Not what I am talking about.
They are selling the sizzle and not the steak and doing a great job of it.
Never thought I would say that about them.
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Old 10-18-2007, 12:59 PM   #2
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Default Re: ASK.com pushing for real consumers

lol its a shame no one uses their search engine anymore, they really should tidy it up as its very ugly, i must get 1 or 2 hits a day from them if that !

Woc
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Old 10-18-2007, 04:36 PM   #3
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Default Re: ASK.com pushing for real consumers

I've seen ASK's tv advert, I believe it may draw attention of common users like, grandma, grandpa ... those who don't know what they are looking for and not concern about quality of search result.

But I'm a google guy, I know what I'm looking for, I don't need any suggestions from search engine, if search engine can deliver my results nicely, fastly - I'm happy with that.

That's why provably I'll not leave google after watching "tacky" ads ... :-)
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