diligent_ss

How Can I improve my website...from Google Analytics???
How can I increase traffic for my website.
The results are there in front of me...but I want to know that how can I make guesses for making changes on site so that more users may come and I may get good conversion rate.????

jumpenjuhosaphat

From Google Analytics, you can't do much....You should log onto your sites control panel, from there you can do so much more.

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OldWelshGuy

Analytics tell you what has happened to date, they will tell you how people found your site etc. You need to look at things like entry pages and exit pages. Look at the top exit page and think 'why did they leave here? WHAT can I do to get them to stay when they are on this page?

Look at the referrals and see where people are coming from, and follow this through with a quick visit to that page to see if you can enhance the traffic in any way.

These are a couple of starting points but I could write a 10 page doc on using analytics to better a site .

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diligent_ss

From where I can access control panel for my website. please can you guide me as i don't know.

jumpenjuhosaphat

To be honest, OWG, I find what you have started to say pretty interesting, could you do the 10 page thing?

diligent, I must apologize, that was my attempt at humor...The humor was lost in translation. My best advice is to heed what OWG has said, I really don't use Analytics except on occasion, so I am no expert.

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diligent_ss

Well OldWelshGuy,
I knew some of these points. I know that from where user are entring and from where thay are leaving..but on these basis, how can I improve website. How should I know that how users can stay there.????

jumpenjuhosaphat

That's where creativity will come into play...You'll have to visit those pages, and try to imagine what your visitors are thinking when they look at that page...What is it that bores the visitor that makes them leave your site at that particular page? Or, perhaps, what offends that visitor to make them exit your site on that particular page? SEO is really more evaluation than it is science....You have to stop thinking like a webmaster, and try to think like a web surfer.....

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OldWelshGuy

Analytics is the key to maximising your efforts.

You start with a point. the point is base, sometimes zero (on a new site) or averages month on month year on year etc on existing sites.

I will try to give some insight into how I measure the success.

1. Conversion, the ABSOLUTE best metric to use, as EVERYTHING is geared towards getting what you want people to do, 'this is the conversion' If your aim is to sign up to a newsletter then THAT is your conversion, if it is to buy, then THAT is your conversion. CONVERSION IS GOD.

2. Traffic traffic is another good measurement as it shows popularity

3. NEW visitors is another good metric as it is potential for more conversions, after all if all of your traffic is existing visitors, then your potential for growth has gone.

4. Page views is a great measurement, but has to be understood, as if you have a one page sign up site, adding another page will up your page views, but will likely kill your conversion rate (conversion is GOD remember )

5. Referring pages you MUST know how people are finding your site if you don't know what path people are coming to it would be like having a STUNNING display at the back of your shop that no one sees as they come in through the front door!

6. Entry pages pages the above also applies. You need to know what pages people are coming in to to ensure that these pages are delivering what they want for the phrase/ subject they are finding you with.

7. Exit pages. WHY are they leaving on this page? your TOP exit page should be your successful conversion page. ie in a sign up it should be your 'thank you for registering ' page, in a shopping cart it should be 'thank you for shopping' CONVERSION IS GOD. In a shopping cart exit pages are HUGELY important. people abandon shopping carts WHY? you MUSt find out why. Most carts are abandoned because the shipping costs are not clearly shown, and people have to get to checkout before they can find out the true cost.

Look at exit pages/abandoned carts and ask WHY are they leaving here, and WHAt can I do to prevent it? Applying this to your site will prevent them exiting on that page, increase your page views and also conversions CONVERSION IS GOD (have you got that yet LOL)

8. Referring search phrases. this is HUGE , you might be bidding on adwords for say red widgets, you might be paying £2 per click for 'red widgets' Checking your phrase referrals shows you that in fact of the £200 you spent on 'red widgets' only 25 referrals were for 'red widgets' other referral phrases were 'cheap red widgets' ,red widgets for sale, buy red widgets red widgets suppliers red widgets UK etc .

You now go back to google and add these phrases as absolutes to your adwords campaign, knock up a new landing page for each and look what happens

cheap red widgets - max bid £1 as not many have bid on it conversion rate is improved by 50%

red widgets for sale conversion rate 50% up bid £2.50 (actual cost is 75% less as the conversion is double although you are bidding 50% more

buy red widgets see, red widgets suppliers, red widgets UK, will be the same.

I have to stop now as I have a LOT of work to get through LOL, I will keep coming back throughout the day though to reply if possible.

The above is off the cuff and as I wrote it, it is not complete and is not in any order, I just wanted to get something down for you to discuss and learn from

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jumpenjuhosaphat

That is great OWG....Not just SEO, but a great example of SEM.....You should try writing, your good at it.

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OldWelshGuy

Spot on Jump. I no longer build websites as a business, unless it is for someone who can not afford a designer and is struggling. but when I did, my constant saying to my client was 'I do NOT build sites for clients, I build sites for my clients clients! '

The same is true, I do NOT SEO for clients, I SEO/Optimise for THEIR clients,I don't give a damn what MY client want, I KNOW what they want, they want a successful business what MORE do I need to know ?

This is the difference between a web marketer and an SEO. most people who call themselves SEO's don't have a clue about how to maximise conversions etc in fact they don't CARE. ALL they care about is getting the client the rankings they crave. They have forgotten that CONVERSION IS GOD! You start with your conversion and think WHY would people buy, WHAT would make them buy, WHO would buy, WHEN do they buy, HOW do they buy, WHERE do they buy .

THIS is the difference between getting rankings and REAL SEO.

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