jfranktoo

In previous posts, there have been hints that optimising blogs might need a slightly different approach to optimising pages of a web site.

For ease of understanding I'm summarising what I do as an amateur to optimise my web pages

• what I do first is to get a good title, after getting a good url of course/
• then write a good description with keywords/
• then I use natural language but put keywords into headings, bold face occasionally and into the text
• I also put in the copy some good quality outbound links with anchor text/
• then I try and get one way inbound links to the blog from high pr sites.

What else should I do with the blogs I run, do you experts reckon?

Does it matter if, for example, I keep linking from the blog text to my same web site every few posts?

What should I be wary of, and what do you advise about labels - are they the same as keywords and google responds to them likewise?

John

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Chart Music

John,
I don't have a blog so maybe my advice is useless.
Things that I notice that you've not included

1) Link in your text to you previous articles. So internal linking.
2) Many options for adding links to social bookmarking sites.
3) Clouds, I guess that's to highlight keywords.

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jfranktoo

Yes, CM, thank you. Really good points I hadn't thought of. Most useful. What do you mean with number 3), though?

I like using blogs, because if I put up posts related to current events in my websites field, (travel in Scotland) then for a few days they get a lot of hits and they can all be referred to the web site.

I can also do one-way links instead of reciprocals with other sites. A link from my blog to their site, and their site to mine.

Thanks CM. You seem to be looking after the forum at the moment - all good stuff. I'm reading all your posts.

John

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OldWelshGuy

You must link out from the body copy, also blogroll links are VERY powerfull (and set to become more powerful seeing as google filed a couple of patents about blog ranking software)

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Chart Music

Word clouds or Tag Clouds

http://en.wikipedia.org/wiki/Tag_cloud

Example in lower right and info about it in blog http://www.progbox.co.uk/wordpress/?p=147

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Chart Music

Thank you John.
I'm posting more because I've finally worked out how to navigate the forum.
It's realy much easier when you abandon navigating through the forum but simple use the quick link -> today post option http://talk.iwebtool.com/search.php?do=getdaily

It's made a world of difference to being able to find things.

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OldWelshGuy

On all the forums I use, I have a desktop link/fav link to my Control Panel page (this instantly shows me any threads I am participating in that have new replies in them. Once I have read them, I hit the 'new posts' button and can see instantly if there are any new posts for me to reply to.

I find that by doing it that way, I can visit a lot of forums quickly and deliver as much help as possible

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sheena

Optimising website is the same as in optimising blog. Adding keywords and submitting links to high page rank site could be a good start. Another way is exchanging link to related and high pr site, submitting your link to social bookmarking site, submitting to blog and rss directories, adding features or widgets and making money through your blog such as adsense.

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jfranktoo

Good tips, folks, thanks. OW has saved me tons of time again, finding the posts. Why didn't I work that out?

Don't you think that this OW post needs to be featured strongly in the how to do it section - or whatever the advice to newcomers is called.

John

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aira

Blogs and Sites are different in terms of the operation, maintenance and size however, optimization for blogs and sites are just the same since the elements of a site is also visible in blogs (the on-page and off-page elements).

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toinkzzz

Blogs can be optimized the same as how we optimize sites but if your site is an e-commerce site, you need to optimize it more than optimizing a blog because you need sales from the traffic you have accumulated.

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OldWelshGuy

ALL sites should be selling, so to say that an ecommerce site needs more optimising is a little misleading IMO. (Misleading to yourself).

I firmly believe that every single page has a reason for living, and that reason shoudl be associated with an action. IE contact us page MUST have a way of contacting you by a click for example. The site as whole MUST have a reason for living, if it is to get people to sign up, or to buy, it makes no difference the site should be built purely with that in mind and everything should be done to make it happen. The only difference with Ecom sites is that you are asking them to spend money.

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coolguy27

Blog optimization is same as site optimization... The only difference is the blog becomes the one way link to the site being promoted...

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swazi

I can't get it, sorry...
Can you clarify?

jfranktoo

Swazi, I might be getting it wrong but I think Coolguy knows that I use blog sites to link to my main website, but the websites do not link to the blogs. In this way, the link is the more powerful one way link from the blog.

John

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