diffrence betwen cpc and ppc

mairaj · 09-20-2007, 03:45 AM

Is there any Diffrent between cpc(cost per click) and ppc(pay per click) ?

Mad Cat · 09-20-2007, 07:32 AM

No, it's similary the same terms.
Usually cpc is used when you're get paid for clicks and ppc - when you pay for them.

jumpenjuhosaphat · 09-20-2007, 07:35 AM

In other words, it depends on how much money you have, and how much money you want........

OldWelshGuy · 09-20-2007, 08:08 AM

PPC is the generic term for paid per click advertising in general ie adwords yahoo sitematch etc. CPC is a specific amount you pay.

a sentence using them in context would be
" I use PPC advertising and try to keeep my CPC below $0.20 " Many people who do not understand the industry will say "I use cpc advertising" Which is kinda ok, but CPC refers to an amount of spend as it is a 'cost' factor.

sheena · 09-20-2007, 03:28 PM

Thanks for the info oldweshguy. In Google Adsense, what is the difference between page CTR to Page eCPM ? Do Google Adsense calculated it based on impression or traffic?

Quote:

Originally Posted by OldWelshGuy

PPC is the generic term for paid per click advertising in general ie adwords yahoo sitematch etc. CPC is a specific amount you pay.

a sentence using them in context would be
" I use PPC advertising and try to keeep my CPC below $0.20 " Many people who do not understand the industry will say "I use cpc advertising" Which is kinda ok, but CPC refers to an amount of spend as it is a 'cost' factor.

OldWelshGuy · 09-20-2007, 03:58 PM

CTR = click through rate. it is the number of clicks in relation to the number of ad impressions

Ecpm is Earnings per thousand (M being the roman numberal of 1,000 and has hung around since the start of the internet as an abreviation perM was what everyone used for per thousand, it was faster to write when it took A G E S for stuff to get across the web

Earnings from Google. Here we go this is a nice one. If you have a high CTR then you will get paid more by google, I guess that is the easiest way to say it really. A poor CTR results in lower earnings. Google also takes into consideration conversions. Poor conversions result in a lower earning for the publisher.

This is why getting HIGHLY targeted ads on your pages is so important. Google pays around 70% of its revenue out, but it is not the same amount for everyone..

kharen · 09-20-2007, 04:11 PM

For me if you're good in the organic way in SE... you do not need this both....

OldWelshGuy · 09-20-2007, 06:38 PM

Quote:

Originally Posted by kharen

For if you good in the organic way in SE... you do not need this both....

Dya thinkso?

Many people IMO make this mistake

here are some stats.

1 in 7 searches result in a click through on a paid listing

6 in 7 result in a click through on an organic listing

So OK if you are top 3 and have good titles and snippets showing then you could at BEST get 6/7 click throughs to your site. By being top on the PPC you will get 7/7

Not being top on paid and organic will cost you 14% of your business. So the smart marketer make the profit on the organic listings and freezes the opposition out at cost on the PPC

Kill em dead LOL

09-20-2007, 03:45 AM	#1
mairaj Newcomer Join Date: Sep 2007 Posts: 1	diffrence betwen cpc and ppc Is there any Diffrent between cpc(cost per click) and ppc(pay per click) ?

09-20-2007, 07:32 AM	#2
Mad Cat Member Contributor Join Date: Mar 2006 Posts: 247	Re: diffrence betwen cpc and ppc No, it's similary the same terms. Usually cpc is used when you're get paid for clicks and ppc - when you pay for them.

09-20-2007, 07:35 AM	#3
jumpenjuhosaphat Forum Admin Contributor Join Date: Jun 2006 Location: Denver Posts: 4,459	Re: diffrence betwen cpc and ppc In other words, it depends on how much money you have, and how much money you want........ __________________ Storage Sheds Lost Forum

09-20-2007, 08:08 AM	#4
OldWelshGuy iWEBTOOL SEO Advisor Contributor Join Date: May 2007 Posts: 675	Re: diffrence betwen cpc and ppc PPC is the generic term for paid per click advertising in general ie adwords yahoo sitematch etc. CPC is a specific amount you pay. a sentence using them in context would be " I use PPC advertising and try to keeep my CPC below $0.20 " Many people who do not understand the industry will say "I use cpc advertising" Which is kinda ok, but CPC refers to an amount of spend as it is a 'cost' factor. __________________ Umbrella Consultancy Internet Marketing Company - Rugby Forum - Google Expert Blog

09-20-2007, 03:58 PM	#6
OldWelshGuy iWEBTOOL SEO Advisor Contributor Join Date: May 2007 Posts: 675	Re: diffrence betwen cpc and ppc CTR = click through rate. it is the number of clicks in relation to the number of ad impressions Ecpm is Earnings per thousand (M being the roman numberal of 1,000 and has hung around since the start of the internet as an abreviation perM was what everyone used for per thousand, it was faster to write when it took A G E S for stuff to get across the web Earnings from Google. Here we go this is a nice one. If you have a high CTR then you will get paid more by google, I guess that is the easiest way to say it really. A poor CTR results in lower earnings. Google also takes into consideration conversions. Poor conversions result in a lower earning for the publisher. This is why getting HIGHLY targeted ads on your pages is so important. Google pays around 70% of its revenue out, but it is not the same amount for everyone.. __________________ Umbrella Consultancy Internet Marketing Company - Rugby Forum - Google Expert Blog

09-20-2007, 04:11 PM	#7
kharen Junior Member Join Date: Sep 2007 Posts: 75	Re: diffrence betwen cpc and ppc For me if you're good in the organic way in SE... you do not need this both.... Last edited 09-20-2007 at 08:19 PM.

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