hasan_889

Hi Guys,

I'm interested know is there any negative impact in SEO in using keywords like Excellent, Best, Amazing, Worderful etc.

Thanks in advance.

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OldWelshGuy

Not sure what you are asking. Using those words where? they are superlatives, and using them in a description for submision to a directory will likely get you rejected. Using them in an email will likely get you sent to the spambox, but using them in copy is fine. BUT word to the wise, ONLY use them if they are true.

Sites that say 'BEST PRICES' when I have seen better prices already, instantly lose me as a client.

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hasan_889

[quote=OldWelshGuy;82499]Not sure what you are asking.QUOTE]

I know directories don't allow you to use those words in description, but why?

Actually I was asking if I can use those words in META description, keywords and page title.

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jumpenjuhosaphat

I never heard of a directory that didn't allow the use of such words.....There shouldn't be any problems if you use those type of words in your meta description, keywords, or title, or anywhere on your page for that matter.

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Chart Music

DMOZ wants factual descriptions not sales talk, the latter is likely to mean you are rejected.

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OldWelshGuy

A description for say, this forum should read along the lines of

"Web Marketing discussion forum covering all aspects of Internet Marketing, also has a buy and sell area."

Now if you submitted

" The BEST place to discuss web marketing online. Superb experts giving out excellent advice making Iwebtools the first choice forum"

Then I (and all decent editors on directories) would INSTANTLY reject the submission as it is advertising copy, not a factual description. I edit for some pretty ghood web directories, and I am the editor for the whole of the UK in Skaffe.com trust me JJ, if you are using superlatives in your title or description, then you are NOT going to get into the decent directories (unless you buy your wau in)

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songchai

I also never heard that Directories not allow to use such words. If we are really the best amazing that was honoured by some organization, then it is the right to say or written so, This is just my opinion.

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OldWelshGuy

Songchai I hear what you are saying, but what YOU and OTHERS think about your site is NOT IMPORTANT to a directory owner.

Please don't take offence, but it is clear that if you (and most others by the looks of the replies) totally do not understand what directories are looking for in their titles and descriptions, and how to successfully write them so that you are accepted (tyis is why I offer it as part of my report writing service).

1. the title should be the official name of the site ie if your site is 'Johns music store' but your domain is 'musical-instruments.com if you submit the title as 'musical instruments' then I reject it as that is not the name of the site.

2. the description should describe the CONTENT of the site and NOTHING ELSE.

so a descriptions like

' musical store with ecommerce facility, gig guide, chat room and 'used items' buy and sell area.

is fine, but if you submit

For the BEST selection of totally outstanding musical instruments at absolutely the best prices, visit musical instruments.com (or our store).

Then I dump your site immediately as you have NOT described the CONTENTS of your site to me.


I am stunned that so many people (including respected members) are saying that they did not know (or believe) that directories do not accept superlatives in the title and description. MAYBE this is why directory owners are getting so many crap submissions shoved their way on a daily basis.

Guys, if you are using directory submissions as part of your link building, then do yourself a favour and write PROPER titles and descriptions. Because I can assure you that you will be rejected by almost every REAL respected directory otherwise, and you will NEVER get into DMOZ (without paying).

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mdurkee

Okay this is really valuable advice! I have submitted my site to DMOZ several times and never heard back. Since I am such a rookie at SEO I was never sure it even went through much less got rejected.
So when you talk about the name of the site, would you want the title of the home page or the name of the company? I am so glad to get this example and detailed description of what directories are looking for. Thanks much,
Maxanne

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mars guitars

Gogle Adwords rejects such superlatives automatically, as it does things like use of EXCESSIVE CAPITALS, use of exessive punctution!!! and things like "L@@K".
ANd boy, should we be grateful to them. Imagine how it would be if every ad on the web said "W@W - BEST EVER!!?!!".
OWG is quite right in saying that quality direcctories take the same view; it is in their interest for copy to be useful and readable and not look like advertising spam.
P

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hasan_889

Thanks guys ... it was really helpful discussion.

The problem was someone said to me that I should not use these keywords. But just think visitors point of view ... sometimes visitors look for "Best Italian Restaurant" ... so you need to take care of the word "Best" as well.

Anyway, thanks again.

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OldWelshGuy

I hear what you are saying in that people might search for 'best italian restaurant', but directories don't work like search engines and people (especially newbies) just don't get the difference.

A traditional search engine returns sites, a traditional directory returns categories. Hybrids now return both sites AND categories.

From a visitors point of view, there is NOTHING stopping you using the phrase 'best Italian Restaurant' in YOUR page title, just NOT in the title you submit to a directory.

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