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Old 06-22-2007, 02:50 PM   #1
peterko
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Default Google change SERP with change of Title

Hi everybody,
About a month ago I slightly changed the title of my site to improve the search results by certain keywords with Google.

I know it takes a while until Google refresh cache and it happened two days ago. Now I am able to see the new title at Google search results, but ... the site was moved from the first page SERP to the sixth page, even with a criteria of keywords I never changed.
For example keywords "supreme clothing" never been changed in my title of www.supremedeal.com, but the search result in Google is moved from page 1 to the page 6.
And also, URL displayed at SERP originaly was "www.mysite.com/", now it is "my site ip address/".

My questiaons are the following:
1. Why it happen, when the title is slightly changed, it leads to the big drop of SERP for even not related keywords.
2. Why the domain name of URL in SERP is changed to "ip address".
3. Can I expect this to be changed back automatically in a little while.

Any idea?

Have a great day,
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Old 06-22-2007, 03:04 PM   #2
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Default Re: Google change SERP with change of Title

Peter, changing the title tag make your site repositioning. What have you changed. Was it shorter before?
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Old 06-22-2007, 03:15 PM   #3
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Default Re: Google change SERP with change of Title

it will back soon , it happen to my site برامج when i changed the tittle but it back in one week

dont worry
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Old 06-22-2007, 03:58 PM   #4
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Default Re: Google change SERP with change of Title

Quote:
Originally Posted by Bagi Zoltán View Post
Peter, changing the title tag make your site repositioning. What have you changed. Was it shorter before?

Good point, having a long title will delute it. The title should be specific and targeted.

Your old title; Supreme Clothing Deals, Coupons Discounts, Name Brand Special Promotional Code

Your new title; Supreme Clothing Deals, Coupons Discounts, Name Brand Promotional Code, Travel

But that isn't your main problem - I think, think mind you, someone has recently effected something in your windows server set-up. You are running a dedicated server, have you made any changes in the last month which effects the resolution of your DNS, are both? You are running a complete duplicate of your site and I am sure that will effect your placement. I don't know windows at all but you should have to assign your ip to the domain name - register.com I think is currently the only instance you have that the domain name should show on the ip but your dedicated server doesn't know that and it thinks it is still just an ip address. Guessing of course but makes sense to me!
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Old 06-25-2007, 03:45 PM   #5
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Default Re: Google change SERP with change of Title

mhmdkhamis was right. My site get back to normal.

That's very interesting, I started this topic 3 days ago raising the issue why Google switched URL of my domain name into ip address at SERP ( it happened when the cache was renewed ).
Now I see, it went back to normal displaying www.supremedeal.com as it was in previous cache.

I have a question, is it a part of Google logical SERP algorythm to switch URL of doman name into ip address and then back to domain name when Google notice some changes at <title> of website, or it's coincedent.

Any idea?

Have a great day,
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Last edited 06-25-2007 at 03:47 PM. Reason: change
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Old 06-25-2007, 04:53 PM   #6
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Default Re: Google change SERP with change of Title

Google doesn't use domain names for spidering it uses IP adresses. My guess is that you messed up your local DNS settings for a short while, google spidered it, you lost your link benefit (as ip adresses and domain names are different), then it came back re-indexed, and all is well again.
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