Google Buys DoubleClick for $3.1 billion!

dhscott · 04-13-2007, 11:38 PM

Yes, the speculation was true. Google has bought DoubleClick for almost twice what they paid for YouTube last year, $3.1 billion! In cash too!

Source: http://www.nytimes.com/2007/04/14/te... &oref=slogin

demogro · 04-14-2007, 02:39 PM

i guess Google will buy all of big internet sites; google becomes advertisement Corp.

bylla · 04-14-2007, 03:04 PM

Good for Google and DoubleClick. I think DoubleClick got much better survival potential now then with any other owner.

/Andreas

digital-media · 04-14-2007, 03:08 PM

Got two companys here now merging..

One is a powerful and rich company but socialy retarded and the other is one of the biggest advertisemnt companys in the world... mix them them together and google owns the market in online advertising..

pcyahoi · 04-14-2007, 03:10 PM

A lots money and big market

odditysoftware · 04-14-2007, 06:38 PM

What amazes me is it was a pure cash deal. Google can be rather tight with their cash capitol. But looking @ the revenue DoubleClick has made and reported even the last few years, it is a great buy. Heck, everyone was trying to get them including Microsoft: http://www.odditysoftware.com/blog/a...google_37.html

giovannicosta · 04-14-2007, 07:26 PM

Google wants to buy all the companies....

BloggingFusion · 04-14-2007, 07:29 PM

I agree it seems that way, websites that they think they can get ahead in they buy up!

Blogging Fusion

wildweb · 04-14-2007, 09:22 PM

I'm surious to see what Goog will do with DC and what possibilites or ramifications this might have with Adwords/Adsense. I would be willing to bet that in the somewhat near future, we will see the two come together in some shape, fashion or form.

I can't blame Gogg...I think it was a very good decision to make this purchase.

tc

_torero_ · 04-15-2007, 09:15 AM

oh BIG time! scary shit, they are buying off every successfull online business, and most likely they will end up controlling a big piece of the pie

Quote:

Originally Posted by digital-media

Got two companys here now merging..

One is a powerful and rich company but socialy retarded and the other is one of the biggest advertisemnt companys in the world... mix them them together and google owns the market in online advertising..

eprosumer · 04-15-2007, 01:24 PM

Google if you are reading this could you lend me $1 million?

The Hawk · 04-15-2007, 06:49 PM

Google will buy all big websites

Intripita-MH · 04-15-2007, 08:25 PM

Quote:

Originally Posted by giovannicosta

Google wants to buy all the companies....

How do you know? If it did, how come it hasn't?

Quote:

Originally Posted by The Hawk

Google will buy all big websites

Same here. Why would they and how do you know?

That's not their goal.... they don't want to hurt the economy on the Internet; it would only hurt them too and they know this. (AdWords!)

Speaking of AdWords, there's been some speculation as to why Google purchased DoubleClick with their tremendous AdWords program already. Analysts believe that they speculated on DoubleClick for a long time as kind of an "escape route" financially in case AdWords failed them (as presented by one of their PR people)

...maybe they sense it coming? Or just want to be prepared? Either way, Google's doing well.

hasan_889 · 04-16-2007, 03:39 AM

Google would be the ultimate Internet GAINT !!!

dustin323 · 04-16-2007, 06:06 AM

Quote:

Originally Posted by chulium

How do you know? If it did, how come it hasn't?

Same here. Why would they and how do you know?

That's not their goal.... they don't want to hurt the economy on the Internet; it would only hurt them too and they know this.

Their goal is to make big bucks. If they see the oppurtunity, the need, & want then I'm sure they will purchase a lot of big sites. As to why haven't they yet, well no matter how much a company is worth you can't just purchase all kinds of companies at one time. They'll do it over time. I doubt Google is concerned about anyone other than itself. Buy out & merge with the competition is an extremly smart business strategy if the company can. Which I suspect we will see much more of that from Google in the near future.

04-13-2007, 11:38 PM	#1
dhscott Member Join Date: Jan 2007 Location: London Posts: 111	Google Buys DoubleClick for $3.1 billion! Yes, the speculation was true. Google has bought DoubleClick for almost twice what they paid for YouTube last year, $3.1 billion! In cash too! Source: http://www.nytimes.com/2007/04/14/te... &oref=slogin __________________ Bid for Position

04-14-2007, 02:39 PM	#2
demogro Member Join Date: Jan 2007 Posts: 112	Re: Google Buys DoubleClick for $3.1 billion! i guess Google will buy all of big internet sites; google becomes advertisement Corp.

04-14-2007, 03:04 PM	#3
bylla Junior Member Join Date: Apr 2006 Posts: 62	Re: Google Buys DoubleClick for $3.1 billion! Good for Google and DoubleClick. I think DoubleClick got much better survival potential now then with any other owner. /Andreas __________________ Web hosting: 5 Gb space and 250 Gb traffic only $3.99/month Post your ads for free

04-14-2007, 03:08 PM	#4
digital-media Member Join Date: Apr 2007 Location: Cannock, Staffordshire, UK Posts: 239	Re: Google Buys DoubleClick for $3.1 billion! Got two companys here now merging.. One is a powerful and rich company but socialy retarded and the other is one of the biggest advertisemnt companys in the world... mix them them together and google owns the market in online advertising.. __________________ [ Free Website Directory ] [ Sidewide 1400+ Link for Sale - Mail Me ]

04-14-2007, 03:10 PM	#5
pcyahoi Junior Member Join Date: Mar 2007 Posts: 29	Re: Google Buys DoubleClick for $3.1 billion! A lots money and big market

04-14-2007, 06:38 PM	#6
odditysoftware Regular Member Join Date: Jan 2006 Posts: 103	Re: Google Buys DoubleClick for $3.1 billion! What amazes me is it was a pure cash deal. Google can be rather tight with their cash capitol. But looking @ the revenue DoubleClick has made and reported even the last few years, it is a great buy. Heck, everyone was trying to get them including Microsoft: http://www.odditysoftware.com/blog/a...google_37.html __________________ Complete Databases For Webmasters Live Support Software

04-14-2007, 07:26 PM	#7
giovannicosta Junior Guru Join Date: Nov 2006 Location: London, UK Posts: 792	Re: Google Buys DoubleClick for $3.1 billion! Google wants to buy all the companies.... __________________ Free Live Computer Help + +Get over 1000 unique views of your website for under $3 +

04-14-2007, 07:29 PM	#8
BloggingFusion Member Join Date: Apr 2007 Posts: 71	Re: Google Buys DoubleClick for $3.1 billion! I agree it seems that way, websites that they think they can get ahead in they buy up! Blogging Fusion __________________ Free Blog Directory PR 5 \| Link Directory

04-14-2007, 09:22 PM	#9
wildweb Newcomer Join Date: Apr 2007 Posts: 9	Re: Google Buys DoubleClick for $3.1 billion! I'm surious to see what Goog will do with DC and what possibilites or ramifications this might have with Adwords/Adsense. I would be willing to bet that in the somewhat near future, we will see the two come together in some shape, fashion or form. I can't blame Gogg...I think it was a very good decision to make this purchase. tc __________________ http://www.directory-owners.com Forums, Resources, and Directory for directory owners Link and Banner space available

04-15-2007, 01:24 PM	#11
eprosumer Junior Guru Join Date: Mar 2007 Posts: 694	Re: Google Buys DoubleClick for $3.1 billion! Google if you are reading this could you lend me $1 million? __________________ Yahoo Adwords Free £60 or $25 When you join Yahoo Adwords! e2save - etosave etosave UK's Best deals on mobile phone contracts, £1.99 12 Month contracts... No joke!

04-15-2007, 06:49 PM	#12
The Hawk Newcomer Join Date: Feb 2007 Posts: 22	Re: Google Buys DoubleClick for $3.1 billion! Google will buy all big websites

04-16-2007, 03:39 AM	#14
hasan_889 Hardcore Spam Killer! Join Date: Aug 2006 Location: London Posts: 1,239	Re: Google Buys DoubleClick for $3.1 billion! Google would be the ultimate Internet GAINT !!! __________________ Please read the Signature & Link Rule first and award Reputation to good posts Jinnat Ul Hasan's SEO Blog - I'm not a SEO Guru - I just know some techniques Latest Gadgets Blog \| News & Updates Free Business Expert Article Directory Free Live Cricket \| Online Streaming \| TV Broadcast

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